For 24 hours during the Moon Festival, Tencent enabled users across the globe to connect with each other by searching for the Moon in the night sky. From anywhere in the world, from dusk until dawn, the user is transported to see a unique view of the moon from the Great Wall.
For 24 hours during the Moon Festival, Tencent enabled users across the globe to connect with each other by searching for the Moon in the night sky. From anywhere in the world, from dusk until dawn, the user is transported to see a unique view of the moon from the Great Wall.
For 24 hours during the Moon Festival, Tencent enabled users across the globe to connect with each other by searching for the Moon in the night sky. From anywhere in the world, from dusk until dawn, the user is transported to see a unique view of the moon from the Great Wall.
by moving the phone around,
the audience could explore the scene
before snapshot to create
a downloadable poster.
Credits
& Roles
client: Tencent
executive creative director (client): Akae Wang
agency: StinkStudios
creative direction: Nando Correa
UX/UI: Nando Correa/ YiYing
© 2019 Nando Correa
© 2019 Nando Correa