When the Ford Mustang first arrived in China, there was a 3-month waitlist just to book a test drive, and appointments were being resold online for up to US$150!


Solution
We turned smartphones into Mustangs, giving everyone the chance to experience this legendary muscle car, anywhere.


This in-browser experience converts gyroscopic data from phone movements into a pattern of motion. Then an automated editor script goes through more than 1,500 driving clips to match your phone-to-car stunts exactly, assembling a personalized video where you can watch your Mustang move in action.

When the Ford Mustang first arrived in China, there was a 3-month waitlist just to book a test drive, and appointments were being resold online for up to US$150!


Solution
We turned smartphones into Mustangs, giving everyone the chance to experience this legendary muscle car, anywhere.


This in-browser experience converts gyroscopic data from phone movements into a pattern of motion. Then an automated editor script goes through more than 1,500 driving clips to match your phone-to-car stunts exactly, assembling a personalized video
where you can watch your Mustang
move in action.

When the Ford Mustang first arrived in China, there was a 3-month waitlist just to book a test drive, and appointments were being resold online for up to US$150!


Solution
We turned smartphones into Mustangs, giving everyone the chance to experience this legendary muscle car, anywhere.


This in-browser experience converts gyroscopic data from phone movements into a pattern of motion. Then an automated editor script goes through more than 1,500 driving clips to match your phone-to-car stunts exactly, assembling a personalized video where you can watch your Mustang move in action.