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When the Ford Mustang first arrived in China, there was a 3-month waitlist just to book a test drive, and appointments were being resold online for up to US$150!


Solution
We turned smartphones into Mustangs, giving everyone the chance to experience this legendary muscle car, anywhere.


This in-browser experience converts gyroscopic data from phone movements into a pattern of motion. Then an automated editor script goes through more than 1,500 driving clips to match your phone-to-car stunts exactly, assembling a personalized video where you can watch your Mustang move in action.

When the Ford Mustang first arrived in China, there was a 3-month waitlist just to book a test drive, and appointments were being resold online for up to US$150!


Solution
We turned smartphones into Mustangs, giving everyone the chance to experience this legendary muscle car, anywhere.


This in-browser experience converts gyroscopic data from phone movements into a pattern of motion. Then an automated editor script goes through more than 1,500 driving clips to match your phone-to-car stunts exactly, assembling a personalized video
where you can watch your Mustang
move in action.

When the Ford Mustang first arrived in China, there was a 3-month waitlist just to book a test drive, and appointments were being resold online for up to US$150!


Solution
We turned smartphones into Mustangs, giving everyone the chance to experience this legendary muscle car, anywhere.


This in-browser experience converts gyroscopic data from phone movements into a pattern of motion. Then an automated editor script goes through more than 1,500 driving clips to match your phone-to-car stunts exactly, assembling a personalized video where you can watch your Mustang move in action.

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About 16 EasteEggs were shot and add to the experience to surprise users every time they make an impossible manoeuvre.   

About 16 EasteEggs were shot and add to the experience, to surprise users every time they make an impossible manoeuvre.   

About 16 EasteEggs were shot and add to the experience, to surprise users every time they make an impossible manoeuvre.   

About 16 EasteEggs
were shot and add to the experience, to surprise users every time they make an impossible manoeuvre.   

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Credits
& Roles

agency: GTB AP

creative direction: Nando Correa, Khlauss Feldhaus

illustration: Nando Correa
copywriter: Khlauss Feldhaus
production: Resn

© 2019 Nando Correa

© 2019 Nando Correa