Haiermian_header02
Haiermian_Title
Henkel_logoBar

This is part of the winning material
developed for HEM pitch.

"Kids happy, Moms don't worry!"
was the start for this campaign,  where kids protected will grow happy enjoying
the world around.

The mascots upgrade - a task I decide to bring to the presentation after had a look at the characters been used by the brand.
I noticed they had many details,
creating too much "noise" on the package
and most of the communication
the material they appeared.


The solution:
Simplify the characters, giving them a style 
that could translate Comfort and Care.

This is part of the winning material
developed for HEM pitch.

"Kids happy, Moms don't worry!"
was the start for this campaign,  where kids protected will grow happy enjoying the world around.

The mascots upgrade - a task I decide to bring to the presentation
after had a look at the characters
been used by the brand.
I noticed they had many details,
creating too much "noise" on the package and most of the communication the material
they appeared.


The solution:
Simplify the characters,
giving them a style 
that could translate Comfort and Care.

This is part of the winning material
developed for HEM pitch.

"Kids happy, Moms don't worry!"
was the start for this campaign,  where kids protected will grow happy enjoying
the world around.

The mascots upgrade - a task I decide to bring to the presentation after had a look at the characters been used by the brand.
I noticed they had many details,
creating too much "noise" on the package
and most of the communication
the material they appeared.


The solution:
Simplify the characters, giving them a style 
that could translate Comfort and Care.

characters
characters2
Haiermien_img01
Haiermien_img02

*The photos were only used for reference purposes. All photos rights still reserved to the author.  

*The photos were only used for reference purposes.
All photos rights still reserved to the author.  

Credits
& Roles

Credits & Roles

agency: Interone/BBDO
creative direction: Nando Correa

design: Nando Correa
copywriter: Wendy Gan

© 2019 Nando Correa

© 2019 Nando Correa